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How to Grow Your Business by Enjoying Life

Growing a business can come at the expense of everything in your life—relationships, hobbies, proper rest, and even happiness.

If you’ve tried scaling a business, you’ve most likely experienced this first hand.
But what if you can grow while having fun?

Ezra Firestone, CEO of Smart Marketer, doesn’t only believe this, he applies this in his life. He’s grown massive companies without sacrificing anything that he loves in his life. In fact, he believes that the key to growth is having fun.

He sat down with our Founder, Philipp Schoeffmann, at Affiliate World Conferences to talk about scaling businesses by enjoying life.

Redefine your success

Society tells us that the success we should be chasing should revolve mostly around one thing: money.

But the idea that you should chase material success at the expense of everything else in your life is a flawed model, said Ezra.

We see many people who are shackled to there businesses or jobs that they don’t love, chasing after fancy things that don’t give them fulfillment.

If you genuinely feel happy with your goals now, go after them. But if you’re not, it’s not too late to find out what would make you the most alive.

To Ezra, for example, intimacy and connection with other people are the juice of life. His main priority is his relationship with wife, and everything else, including his businesses, are in support of that.

Enjoy Life and Grow Your Business

Use the Permaculture Model

Permaculture is about using your assets to their greatest benefit. If you have chicken manure, you can turn it into fertilizer. Ezra advises to use the same model in your life and business.

Instead of looking outside, look at what you have at your disposal that you can utilize more. Don’t ask what you can get out of your business. Ask what you can put in.

What can you invest? How can you make it bigger?

Everything that works in Ezra’s ecommerce business, for example, he shares either through free or paid content; and everything he earns from it goes back into the business.

Give time to what you love most

Business fills the time you give it—there’s a never ending list of things that need your attention. It can take over your world leading you to be burnt out with no energy for life, and this could be the reason your business would fail.

If you want to succeed long-term, you have to set strong boundaries.

Ezra credits the success of his businesses to his thriving relationships and social life. He shares that it takes eternal vigilance: a daily willingness to show up and handle the parts of your life that aren’t pushing you in the same direction as your business is.

Meditating, eating good food, and having a stretch in the morning are not pushing you the way your business is, but they’re just as important to your success.

Remember that money doesn’t buy happiness

“I went from being poor to now being one of the richer people I know,” said Ezra. “And I can tell you for sure, money doesn’t buy happiness.”

He shared that from his experience, money adds another level of complexity that you may not necessarily want. Money can buy you comfort, but don’t mistake it for happiness.

Enjoy life

One secret to Ezra’s growth? Having fun doing what he’s doing.

Success is a more popular but less fulfilling game than having fun. If you find what you do now pleasurable, it’s gonna grow.

“What’s the point of everything you’re doing if you’re miserable?” Ezra asked.

“What’s the point of everything you’re doing if you’re miserable?” – Ezra Firestone


Where is Ezra going?

Philipp asked where all of Ezra’s hard work is leading him.

“I’m not trying to get anywhere, I’m happy where I am,” answered Ezra. “I’m going to enjoy this as much as I can.”


Written By: 

Philipp Schoeffmann

Philipp is a 20-year veteran of digital marketing who has spent most of his adult life in 2 worlds: selling online, and creating social impact through education. In 2020, together with his wife Fabienne (an economist for the UN and PhD in social sciences), he has founded The FAM Fund.